This information, is brought to you by Absolute Air Cleaners and Purifiers Inc.

My name is Barry Cohen. I have successfully owned and operated Absolute Air Cleaners and Purifiers since 1989. My company takes great pride in selling only top quality HEPA air cleaners and air purifiers to our many satisfied customers. However, almost everyday some of our customers call us by phone or E-mail us with these same 3 questions.

#1 Do you sell the same air cleaner and air purifier brands that I see in Consumers Reports magazine?

#2 Why don’t you sell the same air cleaner and air purifier brands that I see in Consumer Reports Magazine?

#3 Are your brands of air cleaners and air purifiers as good as the ones I see in Consumer Reports?

This urgent report is written to explain to you why Consumer Reports magazine only tests lower quality, inexpensive HEPA air cleaners and air purifiers without testing and rating the high quality HEPA air cleaners and air purifiers that are also available on the market.

It’s really quite simple!

Consumer Reports magazine only does testing and rating reports on the easy to find brands of air cleaners and air purifiers that have the largest market share of sales in the world marketplace. Unfortunately the air cleaners and air purifiers with the most market share are often the lower quality, inexpensive brands and models you can easily find in huge discount department stores such as Home Depot, Sears, Wal-Mart, K- Mart and other discount chain stores that sell millions of these lower quality air cleaners that flood the world marketplace!

Many people in the air cleaner and air purifier industry agree that Consumer Reports magazine is hiding this marketplace share testing / rating information and they feel that this is very deceiving to the general public!

However, because of the wonderful internet, educated consumers can do their own market research in order to discover that there are many brands of affordable, higher quality HEPA air cleaners and air purifiers other then what is found in Consumer Reports Magazine and in department store chains. These HEPA air cleaners and air purifiers will do a much better job of cleaning and improving the indoor air quality at home and in the workplace! Some of these higher quality brands of HEPA air cleaners and air purifiers include, Austin Air, EZ Air and TRACS.

I have written a letter requesting the people at Consumer Reports magazine to include future rating reports on the higher quality brands of HEPA air cleaners and air purifiers that are quickly growing in popularity but still carry a lesser share of the world marketplace.

Below is Consumer Reports magazines representative’s return letter to me answering my questions!

PLUS! Also below is a news article about a well known HEPA air cleaner manufacturer, IQAir complaining to the Federal Trade Commission (FTC) about Consumer Reports magazine being biased and unfair in their air cleaner and air purifier reporting methods.


Consumer Reports Letter to me:

Dear Mr. Barry Cohen:

Thanks for taking the time to contact Consumer Reports(r). It is always a pleasure to hear from our readers!

We appreciate your asking us for information on Air cleaners. It is always our pleasure to help our readers in any way we can.

As you can imagine, choosing a product for inclusion in our tests is a complicated task, and one we take very seriously. I hope the following overview offers insight into our process.

To help us determine which brands and models to include in our testing, our Market Analysts research each brand-name in the product category and select those that have the highest market share at the time we begin our testing. Then, our secret shoppers go to work and purchase the models that we have decided to test.

If there is a brand or model that our shoppers cannot readily purchase for us to test, we sometimes have to exclude it from testing, as strict testing deadlines have to be met by our engineers and editorial staff. Also, sometimes a well-known product is discontinued, or has been redesigned or reformulated, and the new version was not available in time for testing.

Please do not construe our exclusion of any brand negatively. The absence of any product from our report does NOT mean that it is a poor performer. I’d like you to know that I have forwarded your letter to the appropriate editors and technicians for their review and consideration for our future reports. They, too, like to know what products our readers are interested in.

I hope that I have given you insight into how products are chosen for testing. Thank you for taking the time to write. Everyone at CU appreciates hearing from our readers; please be assured that your feedback is incorporated into the work we do.


Paul Hanney
Customer Relations Representative


News Article (Important to read)

IQAir Files Complaint With FTC Against Consumer Reports Magazine

Watch Dog Agency May Be Doing Consumers More Harm Than Good

SANTA FE SPRINGS, Calif., Sept. 29 /PRNewswire/ — IQAir North America announced today that it has filed a complaint with the Federal Trade Commission (FTC) against Consumer Reports Magazine and its parent company, Consumer Union, charging that the consumer watchdog organization actually harms consumers and businesses with inadequate investigative techniques and a biased selection process that ignores quality manufacturers in place of mass market distributors.

IQAir is the top rated room air cleaner according to Test (Stiftung Warentest), the prestigious German government funded testing agency, but since IQAir’s inception they have been unable to get their product reviewed by the popular Consumer Reports organization. This month the October issue of Consumer Reports Magazine hit the newsstands with a much publicized article that blasted the Sharper Image’s top selling Ionic Breeze as “poor” in most categories and bestowed top honors on Friedrich’s electrostatic precipitator, a unit known to produce charged particles and that may produce the lung irritant ozone. IQAir was again not able to get their home HealthPro series tested for the article even though many consumer advocacy groups and specialty retailers consider them the best product in the category, including Consumer Review, The Allergy Buyers Club, and many other groups that support allergy and asthma sufferers. The Hong KongHospitalAuthority this month tested IQAir as the only room air cleaner effective enough to be used in the fight against SARS.

Consumer Reports Magazine has often been accused of using market share to choose its test products. Specialty retailers who frequently deal with a higher quality of merchandise than mass retailers have long decried this practice since major brands like Honeywell, Hunter, and Friedrich are included, but smaller manufacturers who strive for a higher manufacturing standard are excluded simply because they don’t sell as many units.

“Consumer Reports does a disservice to consumers,” states IQAir President Frank Hammes. “Three and a half million room air cleaners were sold in Americalast year. Over the past two years, the nation has seen air cleaners move from a pure allergy and asthma control product to a tool that also helps victims of terrorist attacks cope with the aftermath of airborne pollution. They’ve become an integral part of the nation’s homeland defense strategy. This is not a time for Consumer Reports to use outdated selection methods. They are keeping the best products from being tested.”

At the heart of IQAir’s complaint against Consumer Reports is not just their selection process, but also how the air purifier units are being tested. Consumer Reports adopted a testing procedure developed and promoted by the Association of Home Appliance Manufacturers (AHAM) for most of their air cleaner evaluation.

“AHAM is in their own words an advocacy group for manufacturers,” explains Hammes. “They represent big industry interest and not that of consumers.”

AHAM promotes a marketing program in which they certify the performance of room air cleaners of their members. According to insider information, the Consumer Reports tests were carried out by the same contract test laboratory that carries out all AHAM certification testing. The Consumer Reports test, like the AHAM test, is considered flawed by many industry experts, and most quality air purifier manufacturers do not sign up for AHAM certification because of the test flaws.

“Consumer Reports uses a biased selection process to choose which products to test,” said Hammes. “Then when it does test the units it uses the AHAM test procedure which was designed by big business manufacturers to support the often inferior products they were trying to sell. The Consumer Reports test results confuse consumers rather than provide them with clear and accurate information. Parents with children who suffer from allergies and asthma will be guided to buy inferior quality room air cleaners because they put their trust in Consumer Reports.”

IQAir North America, Inc. is a member of the Swiss-based IQAir Group that develops, manufactures and markets innovative air quality products for indoor environments. IQAir products are used worldwide by hospitals and other critical environments. They also manufacture home air cleaning units for allergy and asthma sufferers and individuals with chemical sensitivities.

PLEASE NOTE: It is our hope that this information is helpful for our readers to better understand that Consumer Reports Magazine’s methods for testing, rating and publishing its articles on HEPA air cleaners and air purifiers are flawed as they mostly base their testing on market share in the air cleaner industry and not on the quality HEPA air cleaners and air purifiers that are available on the market to all consumers that are searching for top quality air cleaners and air purifiers for their smoke, dust, allergy and asthma product needs!

See also: Report #2: Consumer Reports Magazine Recommends Inferior Air Cleaners And Air Purifiers.

For more information on high quality brands of HEPA air cleaners, air purifiers and allergy control products, see the website at

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